About us

About the Company's operations

Globrands was established in 2000 by a senior management team specializing in marketing and sales, which in the past managed the overall activity of JTI in Israel. The founding team decided to create a unique system that meets the needs of the distribution of multinational corporations in the field of tobacco and food.

The innovative business vision, together with maintaining high international standards, made Globrands a leading retail distribution company in Israel. In its early years, the company’s activity was based on the distribution of JTI brands. In 2006, the company made a quantum leap in the transition to a direct distribution model instead of a model based on independent distributors. As of 2007, BAT brands have been added and since 2013 the brands of the Wrigley chewing gum brand have been added. In 2015, a separate independent candy and snack division was allocated from the Smoking Products Division.

Through an excellent technological and human infrastructure, and using the Van-Sale Globrands method, its strategic partners ensure time, money and management resources. The VS method enables the company to take overall responsibility for each of the brands it markets from the import stage through the marketing system and up to the stages of sale carried out during one visit to the point of sale.

Globrands customers include large, well-known multinational corporations that require a comprehensive and unique international standard. The services provided by Globrands to its customers assure them a professional response in a variety of areas. Each service is conducted in full transparency with the client while maintaining a broad professional dialogue, listening and professionalism.

Over fifteen years of excellence and satisfaction on the part of our customers and strategic partners make us aspire to new goals and set a high standard of excellence for all distribution and retail companies in Israel

Vision and Values

Globrands’ mission is to be the biggest, most efficient and advanced system in Israel for distribution and sales of products for fast consumption, particularly smoking products, confectionery and snacks, to all the relevant retailers in Israel, while continually and constantly increasing the variety and quantity of the products over time, expanding the company’s system of suppliers, varying the distribution levels, adding international brands, and aspiring to exclusivity of distribution in all the fields the company deals with, while being a an attractive and pleasant work environment, a rewarding and challenging workplace for its employees, and giving fitting financial return to its owners.

This mission will take place with maximum insistence on:

  • Honesty in business management and uncompromising integrity.
  • A good, fair and pleasant relationship with the company’s suppliers and customers.
  • Constant aspiration to improve its employees’ level of execution.
  • Constantly maintaining its employees’ satisfaction with their work place.

Management

Amir Alon

General Manager,Globrands Ltd.

Ofir Romer

National Sales Manager Tobacco

Michal Robas

National Sales Manager Food Division

Eyal Yehezkel

Logistic and Operation Manager

Hila Shaltiel

Sales Finance Manager

Moti Tamarov

Traffic Safety Officer

Amihai Keret

Security Manager

Biana Alevsky

Analysis and Data Control Manager

Hadas Netzer

Business Partners Contact Manager

History

We began as a team of four people in a small office that was located in an apartment in Ramat HaSharon, . There were also five field reps who helped the then importer – Dubek – to increase the sales of JTI’s products in selected stores. At that time, JTI asked the “small team” to create a company that would import and distribute its products in Israel instead of Dubek.

That is how we began, modestly and frugally, with small expenses and big plans, a small team with huge hopes. We set out on our path – we recruited 14 distributors who helped to distribute the merchandise to the stores, the field reps continued their work and three sales managers managed and supervised the distributors’ operation.

A few years later we planned and built a direct distribution infrastructure to retailers, an idea that was perhaps regarded as slightly unachievable; however, the courage to realize it and the dream it involved motivated Globrands' management to take the risk.

Immediately after this, the BAT management saw this “wonder” – direct distribution that works and functions amazingly well, while demonstrating efficiency that is expressed in an increase in sales and market shares. Therefore, the company’s management contacted Globrands asking to jump on the bandwagon and enjoy the young but promising work method that had already begun to prove itself. In this way, Globrands became three times bigger almost overnight. Time passed, Globrands continued to grow, increasing its strength and becoming a large and significant factor in the consumer products market in Israel.

As a strategic decision, Globrands aspired to stabilize its activity and not rely on one field only. We strengthened our status as the best sales and distribution company using the van sales method in Israel with a variety of strong, leading brands also in the field of food and confectionery. The first collaboration was created with Wrigley, and afterwards fascinating collaboration with Unilever was added. This is another completely independent operational branch, which is not related to distribution of tobacco and cigarettes, but is based on the infrastructures, knowledge and abilities that already exist in the organization.

Over the years, logistic centers and warehouses in Modi'in, Kiryat Ata, and headquarters in Tel Aviv were added to the company, and additional collaborations came into being with Ferrero, BIC lighters, and others.

The company going public in the past year is an additional sign of success and an indication of Globrands’ stability in the Israeli market.

We at Globrands continue to look ahead to the plans that we will initiate and fulfill in the future.

  • 2023

  • 2022

  • 2021

  • 2020

  • 2019

  • 2018