Distributors of the world's leading brands
The corporate marketing teams in Globrands undergo regular training within the company and by the suppliers from abroad. The sales promotion personnel responsible for the retail marketing that takes place at the sales points are managed by a team of marketing managers. These different teams are responsible for operation and control of the retail marketing system of the international suppliers in Israel, and they cover key retail points that are responsible for approximately 60% of the national sales.
The activity at the sales point includes supervision of the products’ visibility, availability of the products at the sales point, advertising material at the sales point, special sales promotion campaigns, etc.
RAW is a brand with the exclusive watermark of BBK / HBI. An organic product of the hemp plant that grows naturally.
JTI is the third largest tobacco company in the world and of the international tobacco companies it has the fastest rate of growth over a period of 10 years.
BAT is the second-largest tobacco group in the world in its size and the quantity of its sales, and its brands are sold in more than 180 countries.
Globrands represents leading international corporations such as Wrigley and Unilever and others.
The company’s knowledge and its access to the local market make it a key partner and distributor for these corporations in developing their businesses in Israel.
Globrands launched a few products of the famous brand from Spain, SALYSOL, in 2019.
Mars started out more than a 100 years ago in a small kitchen in the township of Tacoma, Washington in the USA.
Unilever – Unilever Israel is one of the leading companies in Israel for consumer products.