The smoking products division
The corporate marketing teams in Globrands undergo regular training within the company and by the suppliers from abroad. The sales promotion personnel responsible for the retail marketing that takes place at the sales points are managed by a team of marketing managers. These different teams are responsible for operation and control of the retail marketing system of the international suppliers in Israel, and they cover key retail points that are responsible for approximately 60% of the national sales.
The activity at the sales point includes supervision of the products’ visibility, availability of the products at the sales point, advertising material at the sales point, special sales promotion campaigns, etc.
